Could Flyers Make Your Business Fly?

 Tatiana Velitchkov

 tatianav@wanadoo.nl

 Get 1,000 to 100,000 Visitors Per Day! http://www.Guaranteed-Hits.com

 Just because you run an online business doesn’t mean you
can’t benefit from the power of the printed flyer!

 Flyers — or handbills — have always been a cost-effective
advertising tool available to small business owners, and
small ONLINE business owners are no exception.
 As long as you’re NOT targeting “people who are glued to
their computers all day and never leave their homes,” then
you can safely decide to use flyers to:
 -promote an online event
-advertise a sale you’re having
- or let them know about a special offer exclusively on
your site.
 THE BASICS

 Once you decide to try a little bit of “flyer power,” just
remember to include these 5 basic ingredients when putting
together your printed pitch:
 Theme
—-Theme
is the general idea, the dominant image, the symbolism
that sticks. It’s what makes your entire offer stand out
from the rest of the printed matter, because it gives your
readers something their imaginations can hold on to.

 Ideally, whatever theme you use for your flyers should tie
up with the theme you’re currently using for your site.
 Besides giving people visual reassurance that they’ve
 reached the right website, it also helps reinforce your
entire pitch in their minds, making you (and your business,
and your services) utterly unforgettable.
 Information
———–
The trick here is to make everything concise, compelling,
and complete.
 (You only have a handbill to put it all into, after all!)
 Grab them with a headline, interest them with benefits
(what’s in it for them), and make them salivate for those
solutions that could banish their problems forever.
 The simple idea is to give them enough to be interested, but
end up wanting MORE. So they’ll have an overwhelming reason
to visit your site.
 Lay Out
——-
The great temptation for first time flyer makers is to pack
EVERYTHING into that small handbill page… and this is a
big mistake.
 Normally, a person who’s just been given a flyer (while
presumably rushing over to work or an appointment) will
glance at the entire thing for just 1 second, and in that
short time decide whether:
 -he should throw it away,
-stuff it into his pocket,
- or give it his complete attention for the next 10
to 15 seconds.
 You obviously don’t want to end up in the first category,
and should you fall into the second you certainly want it
to be just a prelude to the third.

 But the secret of successfully getting a flyer read AT ALL
is to make the lay-out inviting (relaxing, inspiring,
intriguing) enough to convince your reader it’s actually an
artwork worth keeping…

 ….At least until he’s read it thoroughly enough to actually
know what it says.

 Call To Action
————-Now,
you know that the ideal action you want them to make is
 to go to the nearest Internet-connected computer and type
your URL into the browser.

 But you should also make it a priority to not sound generic
(e.g., “visit our site today!”), and actually instruct them
to take certain actions they can make NOW, even as they’re
reading your flyer.

 Here are some samples (although I’m sure YOU could think of
more):

 -IMAGINE visiting our website today & finally finding
the home of your dreams,
-WRITE your email address on this form now & fax it to
us when you reach your office, and
-TAKE NOTE of this 20% discount code (PQRST), and make
sure to type it in when making your purchase.
Energy
—–You’ve
probably never heard this before in other make-yourown-
marketing-materials articles, but this is a tip worth
looking into:

 Take a few moments to look at your finished flyer, and
direct into it all the energy & enthusiasm that you have
for your product / your business.

 Because more likely than not, this will be the same
energy/enthusiasm that all your flyer readers will pick up
on, increasing your chances of getting them to actually
visit your site and act on your offer.

 Why do I say this is something actually worth trying?

 Two stories from two friends of mine, proving that this
really WORKS!

 The first story comes from Charles Burke, who lives in
Japan. He just read an article about a Japanese researcher
who proved that thoughts can physically change the way water
freezes.

“Pure mountain spring water naturally freezes in beautiful
and complex crystalline patterns.” says Charles, in his
ezine ‘The Sizzling Edge’ (www.sizzlingedge.com).

 ”Polluted river water, on the other hand, forms ugly,
misshapen non-crystalline patterns.”
 In the experiment Charles mentions, a researcher named Dr.
Masaru Emoto directed various thoughts such as “love,”
“gratitude,” and “you fool” toward different bottles of
water. He then quickly froze droplets of this “treated”
water, and took photomicrographs of them.

 The results were dramatic!

 ”When Dr. Emoto or his assistants sent thoughts of love or
kindness into the polluted water, beautifully complex
crystals formed during the freezing process.” Charles
relates. “These ice crystals approached the complexity and
beauty of natural water crystals.”

On the other hand, the clean water that was subjected to
harmful or insulting words became degraded, and actually
lost its ability to form complex crystals.

 Charles reports that these tests are “repeatable,” so anyone
interested in verifying the findings can try the same
experiment and get the same results.

 The second story that convinces me about the effect of
“directing thoughts / energy” comes from Joe Vitale, from
his new ebook called “Spiritual Marketing” (available on
www.MrFire.com ).

 Here Joe talks about his friend Sandra Zimmer, who runs the
Self-Expression Center in Houston.

 ”Sandra consciously infuses her ads with her energy.” says
Joe. “She actually sits and meditates over her ad, sending
her energy into the ad. As a result, her ads have a
magnetic quality to them. She once told me that people
hold on to her ads for as long as seven years.

 ”While her ads didn’t look different, they FELT different.
There was just something about (them) that made them more
memorable. That something was Sandra’s own energy.”

 So, do you still think this “hocus-pocus thing” about
directing your enthusiasm into your flyer is a step you can
ignore?

 I’ll leave that decision up to you. =)

 FINALLY, AFTER PRODUCTION
 ….Comes “distribution.”

 Hopefully by this time you have a very clear idea about what
makes a good (or even an outstanding) flyer, and soon you’ll
be ready to create one that would make your own business
fly.
 But as with all forms of advertising, flyer-distribution has
to be TARGETED, so make sure you give them away to people
who:
 -can really benefit from your service
-will know people who will benefit from your service
- or would at least be able to get on the Internet &
visit your site within 10 minutes of seeing your flyer.
 You can even choose to distribute your flyer in less
conventional ways, like:
 -through fax
-as posts on public bulletin boards
-as inserts in packages
- or even electronically as pop-under ads!
After all, there’s no limit to how high your flyers can fly,
as long as it’s propelled by a business owner’s imagination.
 © Tatiana Velitchkov

 About the Author:

 Tatiana is the publisher of: www.GetYourFortune ,
the FortunesEzineWeekly at www.TakeYourFortune.com ,
and owner of the traffic-solution slam advertising
sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net

and many oter sites

Harnessing the power of tidal currents has the potential to provide unheard of clean, renewable energy production. Nanotechnology, with its innovative approach and non-surpassed success rate, may be the conduit needed to perfect the viability of ocean-current power as an alternative energy source.

Ocean currents are a natural phenomena located along most coastlines. The only requirement for harnessing their power is that the currents amalgamate under the surface of the ocean at depths of between eighty to two hundred and thirty feet (25 – 70 meters) with a flow of between five to ten feet per second. Harnessing this type of natural energy production it is not only a feasible undertaking, but is also quite an efficient way of supplying a clean, alternative energy source.

Although tidal power is an amazing concept, wave power also offers a much needed link to cheaper, cleaner power and its availability and conversion is being investigated vigorously in the ongoing race to market an economical, clean, renewable source of energy. Concerting above ground wind turbine units to meet undersea performance is technologically possible and, with a few adjustments, present day wind turbines are easily adapted to harness the awesome power of the sea.

Physicists have studied the gravitational pull of the moon and its effect on ocean currents for eons. Ocean tides are predictable, constant, natural occurrences that are easily forecasted for years in advance. This awesome and essentially untapped source of alternative power is not negatively affected either by adverse weather conditions or climate changes – which makes it ideal for further investigation and implementation.
In order to harness the full power of the ocean, nanotechnology may be just the ticket needed to successfully construct man-made tidal dams designed to control the flow as the tides ebb and recede. Predetermined openings would allow ocean currents to flow up through these gaps into a bay or estuary where the water is collected in the dam-like barrage and then released via a series of sluice gates and through a turbine which in turn generates electricity.

This alternative energy source is well established in La Rance France where a 240 megawatt facility has been operating since 1966. In addition, other, smaller sites have also garnered some success in Canada and in South Korea plans are underway to construct a plant larger than the one in France. However, there is one drawback to this type of power harnessing. Naturalists and environmentalists are concerned with the effects that constant flooding of the barrages has on the delicate ecosystems within the bays and estuaries where they are located.

Nanotechnology scientists are working in close liaison with forward thinking ecologists to correct this deficiency by designing a type of tidal lagoon to house the turbines. Instead of creating dams within the estuary itself, they propose to take advantage of strides in nanotechnology in order to erect man-made lagoons just off shore which would be built up from the seabed and reach out at least one meter above the high tide level. In this type of construction, the turbines would be situated in a wall close to, but not interfering with, the seabed itself. The concept is simple and very effective: the water would flow in through the turbine during high tide filling the lagoon, at low tide the flow would be reversed and the turbines turned in the opposite direction. The result is a generation of electricity in both directions four times a day. Careful placement of the lagoon would be determined by the differential between the maximum heights achievable between high and low tides. Producing energy by this means is anticipated to cost less than any coal fired facility, while protecting and encouraging a positive ecological environment.

Plans are underway to begin construction in several locations off the coast of Wales and China. This combination of conventional technology in partnership with nanotechnology advances has put environmental and ecological issues to rest, yet there is still a viable concern that this type of energy plant may have an adverse effect on shipping lanes. However, these concerns have also been considered and development of barrage ocean turbines that operate independently with little or no interference to ship traffic is well into production stages.

Because narrow passages promote the fastest movement of currents, the feasibility of harnessing huge amounts of power via ocean turbines offers an excellent alternative to nuclear and coal fired energy generating plants. With the reduced threat of ecosystem damage, advanced technology, co-operation between industry and environmental agencies and the almost unlimited locations that can potentially provide ideal conditions for tidal/ocean power harnessing, this type of energy source is generating serious attention worldwide.

Therefore, this begs the question: Is it really necessary to expose our planet and its people to constant ecological threat by continuing to provide nuclear power and its associated danger to the environment? The answer is, unequivocally – No. For those of us who care about living in a cleaner, safer world, it is imperative that we embrace nanotechnology assisted methods of energy generation which are proven to exceed present energy output while reducing the threat of pollution and destruction of our ecosystems.

Tatiana is the owner of the Nanotechnology site www.ecophagy.com and runs www.Totally-Useless.com among many other sites.

All of you probably have had some episode in your life, when you felt so excited about the things you were going to hear. Exactly this kind of feeling took hold on me when Joe “MrFire” Vitale started his speech on The Super Seminar 2001 in Atlanta. For as much as I know, there is no one among the entrepreneurs on the Net that does not know who Joe “MrFire” Vitale is, author, copy-writer, speaker, and more.

Mr. “Fire” announced the release of his new book. This particular book was written for his sister and was never meant to be published. It was such a good thing for all of us that he decided otherwise, mainly because of his friend Mr. Bob Proctor. Bob Proctor is an author, lecturer, counselor, business consultant, entrepreneur, and teacher preaching the gospel of positive thinking, self-motivation and maximizing human potential.

The title of the new book is “Spiritual Marketing”. In short, not more than an hour, Mr “Fire” made it clear to all of us in the audience what the book was all about.

“First of all”, he said, “Know what you don’t want”. “Secondly”, he proceeded, “select what you want to be, do or want”. “The third most important thing”, he continued,”is to get clear’. “The fourth thing is to feel what it would be like to be, do or have what you want”. “The fifth and last thing”, he said, ” is to let go”. That’s right my friends, just let it go.

The revelations Mr “Fire” made on the Super Seminar were quite something. A big applause ended his speech, and we all wanted to have his new book at once. But the book just released only two days ago.

Joe “MrFire” Vitale did sent us, (attendees of the seminar) an email about it. This is the link which all of us received: http://www.1stbooks.com/bookview/5655.

I visited the link and downloaded the book at once. Do yourself a big favor and get this book, I did! Believe me, this was the second best thing I did after visiting the Super Seminar 2001. I am now on my way to Success, to a happier, healthier, love filled life! I wish the same to all of you!

Tatiana Velitchkov

——————————————————————————–

Tatiana Velitchkov is the owner of the web sites bellow and publisher of “The Fortunes Ezine”. Subscribe for Free and get Amazing articles and more http://www.takeyourfortune.com Get The Entire package, your way to Success! http://www.isyourfortune.com Create your own ebooks within a few hours! http://www.getyourfortune.com Go and Get Your Fortune! Auto Responder Magic and CashFlow Deluxe for only all Yours!

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When you consider whether or not free web hosting service is for you, it’s important to consider your website’s needs. Often times, free web hosting can provide everything you need. Some people need a little bit more power, though. Though free web hosting is certainly a value, it does not provide too many features to those who use it. You will lack a great deal of bandwith, so be prepared to survive using a limited supply.

You will also have to put up with any rules that your free web hosting company imposes. For example, you will have to have different banner ads all over your website because the free web hosting service uses those ads to make their revenue. After all, they have to pay for the hosting somehow. If their web server goes down, there is no guarantee that it will recover quickly. Be prepared for this if you aren’t paying for web hosting.
© Tatiana Velitchkov
 
About the Author:
 
Tatiana is the owner of the nanotechnology site www.ecophagy.com and runs www.Totally-Useless.com among many other sites and blogs 
 

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